This project (or rather, series of related projects) snuck up on us: what started as the design and layout for the Humber Institute of Technology and Advanced Learning primary recruitment marketing tool became a complete style and branding program for the entire 2008-2009 recruitment marketing communications: bookmarks, posters, postcards, even a 30-second digital ad for movie theatres! Once we established the overall aesthetic and the visual idioms that defined the 2008-2009 “look” in the initial Viewbook design, the fun was in figuring out how to create “consistent” variations within those parameters.
