Headquartered in Waterloo Ontario, the Laurence Group of Companies encompasses 3 lines of business: Financial Services, Merchant Banking, and Real Estate. This compact Flash website is designed as the jump off site into each of the Laurence Group lines of business.
The Unitron Hearing “myStyle” is an interactive style guide which allows you to select a hearing device model, its colour and see what it looks like on an ear. The program was developed with a mix of both flash and 3D design and developed with as much user interactivity as possible, which is a quality that allows this program to differ from many other hearing aid product guides currently available.
Unitron Hearing is committed to bettering the lives of people with hearing loss by developing and manufacturing high-quality hearing instruments. In 2009, Unitron approached Zeitguys to help refresh the “Kids Club” section of its website, an area devoted to children and the parents of children with hearing loss.
Kids Club is a fun, support site just for kids with hearing loss. While using the site kids can play cool games with Moki and Pip (two cute animated characters that are mascots for the site) and to learn more about how there ears work, and how and why hearing loss happens.
The first portion of this revamp started with the logo. Unitron was looking for something fun and current. After spending numerous hours watching cartoons (for research of course) we developed a theme and overall look brand update. We decided to go with a funky bold font, and a colour colour palette that borrowed from the company brand, but with a younger, bolder feel.
With Moki (the squirrel monkey) and Pip (the parakeet) sitting comfortably in their new logo, the next steps were design new scenes to animate them in. The interactive Flash website follows Moki and Pip on adventures through the rain forest, keeping the kids engages with the help of fun activities that inform, engage and entertain.
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