Zeitguys Design Blog

Zeitguys Inc. has been working closely with Descartes System Group Inc. for the past several years to bring visitors a robust and extremely up-to-date website that presents Descartes’ Logistics Solutions to the marketplace.  Zeitguys also works closely with the Descartes marketing team providing additional design services for many of Descartes’ print marketing initiatives.

About Descartes: Descartes’ logistics management solutions include a multi-modal network, the Descartes Global Logistics Network, with value- added applications to provide messaging services between logistics trading partners, shipment management services for contract carriers and private fleet management services. These solutions and services help Descartes’ customers reduce administrative costs, billing cycles, fleet size, contract carrier costs, and distance travelled and improve pick up and delivery reliability. Our hosted, transactional and packaged solutions deliver repeatable, measurable results and fast time-to-value.

Summerlee Office Solutions, Ltd. is somewhat of a deceiving name for this Canadian provider of office interior solutions. Far more than merely a distributor for some of the industry’s top brands, Summerlee stands out from the crowd as a true resource, providing strategic design solutions that range from furniture to architectural walls to specific technical solutions such as mission-critical furniture, noise damping or stealth cabling solutions. They know about stuff you wouldn’t even think of thinking about when it comes to populating your office with everything a modern office needs to be visually attractive, ergonomic and functional.

Summerlee’s website is not an online store. In fact, very early on as we were facilitating a website vision and design workshop (a standard component to many of our larger web projects) with the Summerlee team, it became very clear that this would be one of the defining differentiators about this site. Visitors to the site shouldn’t feel like they were here to browse a product catalogue and make a few budget purchases. This is completely anathema to the entire Summerlee value proposition.

Summerlee helps clients make great decisions about their corporate office interiors. It says so right on their home page.

So how do you craft a website that infuses every page with that ethos?

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Unitron Hearing is committed to bettering the lives of people with hearing loss by developing and manufacturing high-quality hearing instruments. In 2009, Unitron approached Zeitguys to help refresh the “Kids Club” section of its website, an area devoted to children and the parents of children with hearing loss.

Kids Club is a fun, support site just for kids with hearing loss. While using the site kids can play cool games with Moki and Pip (two cute animated characters that are mascots for the site) and to learn more about how there ears work, and how and why hearing loss happens.

The first portion of this revamp started with the logo. Unitron was looking for something fun and current. After spending numerous hours watching cartoons (for research of course) we developed a theme and overall look brand update. We decided to go with a funky bold font, and a colour colour palette that borrowed from the company brand, but with a younger, bolder feel.

With Moki (the squirrel monkey) and Pip (the parakeet) sitting comfortably in their new logo, the next steps were design new scenes to animate them in. The interactive Flash website follows Moki and Pip on adventures through the rain forest, keeping the kids engages with the help of fun activities that inform, engage and entertain.