Posted by overclocked
on May 14, 2009
Brochures /
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This project (or rather, series of related projects) snuck up on us: what started as the design and layout for the Humber Institute of Technology and Advanced Learning primary recruitment marketing tool became a complete style and branding program for the entire 2008-2009 recruitment marketing communications: bookmarks, posters, postcards, even a 30-second digital ad for movie theatres! Once we established the overall aesthetic and the visual idioms that defined the 2008-2009 “look” in the initial Viewbook design, the fun was in figuring out how to create “consistent” variations within those parameters.
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Posted by overclocked
on May 06, 2009
Interactive,
iPhone / iPod Touch /
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Today, Apple has released uHear, a slick application in the Medical category conceived by Unitron Hearing. The application, for which we designed the user interface, is a scientifically-accurate hearing evaluation and testing tool, with three different tests based on standard tests used by audiologists.
This was one of the coolest projects we’ve worked on recently as developing for the iPhone / iPod touch hardware is a very engaging process. For one thing, the specific restrictions around UI standards, screen size, resolution and performance issues all provided parameters that informed the final design. That, and the tactile experience of using the iPhone / iPod touch made us really want to focus on larger, button-driven interactions.
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